The lead designer is the brand owner
Though currently the lead designer is founder and owner of the company, it is imaginable that a lead investor will take a leading role, allowing the designer to focus solely on the creative and production process (including the purchase of fabrics). The investor would then focus on financials as well as marketing and sales.
The majority of turnover is achieved through wholesale. And although there are still interesting opportunities in wholesale, the current markets also offer opportunities in own stores, franchised monobrand stores as well as a new online strategy.